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Featured Articles

aQuantive, Inc. and its operating units have been featured in several major trade publications. The list below is a partial list of these articles.
 

"Fifty Who Matter Now"
Source: Business 2.0
July, 2007



Where were you online? Advertisers know
Source: REUTERS
By Michele Gershberg
June 20, 2007



Gone in 30 Seconds
Source: Washington Post
By Frank Ahrens
June 16, 2007



Does Search Get Too Much Credit?
Source: Adweek
By Brian Morrissey
June 11, 2007



Advertising's Brave New World
Source: The Wall Street Journal
By: Emily Steel May 25, 2007



Top Trends For Improving Your Intranet
Source: Intranet Journal
July 26, 2006



Atlas Finds Search, Display Ads Work Best Together
Source: Adotas
July 21, 2006



Best Companies to Work for in Washington
Source: Washington CEO
July 2006



"50 Who Matter Now"
Source: Business 2.0
July 2006



Study: CPA Marketers Could Pay Twice for One Conversion
Source: Media Buyer Planner
June 12, 2006



100 Fastest Growing Technology Companies
Source: Business 2.0
June 2006



Redesigned, Portal-Like NYTimes.com Offers Readers, Advertisers More Choice
Source: MarketingVOX
April 4, 2006



Avenue A / Razorfish: Search Share to Decline
Source: ClickZ
February 27, 2006



aQuantive Ads Up
Source: The Motley Fool
February 16, 2006



aQuantive Strong in Q4, Led by Agency Unit
Source: ClickZ
February 16, 2006



Coors Taps Avenue A/Razorfish
Source: MediaPost
February 14, 2006



Coors Picks Avenue A | Razorfish as Agency of Record
Source: Adotas.com
February 14, 2006



Banner Advertising is Alive and Well
Source: Adotas.com
January 25, 2006



Avenue A | Razorfish Helps Kodak Capture “Mom”
Source: Adotas.com
January 24, 2006



Kodak Launches "Simply Pictures" Microsite
Source: ClickZ
January 18, 2006



Avenue A | Razorfish
Source: Advertising Age
January 9, 2006



Agency of the Year: Best Media Planning and Buying -- Avenue A | Razorfish
Source: MediaPost
January 2006



Purchase of U.K. business grows aQuantive abroad
Source: Seattle Times
December 6, 2005



Avenue A/Razorfish Adds U.K. Shop
Source: Adweek
December 6, 2005



Conde Nast Goes To The Video, Expands Broadband Portfolio
Source: MediaPost Publications
December 1, 2005



Daily Double: aQuantive
Source: The Motley Fool.com
November 21, 2005



Atlas: Online Retailers Will Like Mondays During Holidays
Source: DMNews
November 1, 2005



aQuantive Wants to Get Richer with Rich Media
Source: The Motley Fool.com
November 9, 2005



3Q Growth Strong at aQuantive
Source: ClickZ
November 8, 2005



Targeting Review: DRIVEpm
Source: iMediaConnection
October 27, 2005



Global market calls for one leader
Source: Puget Sound Business Journal
October 14, 2005



Old Media vs. New Media
(25 MB wmv)
Source: CNBC-TV Closing Bell
October 21, 2005



aQuantive CEO Interview
(109 MB mpeg)
Source: KCTS-TV Serious Money
September 30, 2005



Avenue A | Razorfish Names Kokich President
Source: MediaPost Publications
September 20, 2005



Lunch Time and Prime Time are the Best Hours For Conversion Rates
Source: Internet Retailer
September 15, 2005



Consultants riding the crest of the current IT wave
Source: The South Florida Business Journal
August 19, 2005



Atlanta firm accelerating sales for Mercedes
Source: Atlanta Business Chronicle
August 12, 2005



Ho Ho Ho! It's Targeting Season
Source: iMedia Connection
August 12, 2005



aQuantive Clicks With Advertisers
Source: The Motley Fool
August 10, 2005



aQuantive Sees Big Growth In All Units
Source: ClickZ
August 10, 2005



Web Analytics Make Extreme Difference
Source: ClickZ
August 1, 2005



Mercedes Overhauls AMG Site
Source: ADWEEK
July 18, 2005



Year-old Razorfish deal bumps aQuantive Stock
Source: Puget Sound Business Journal
July 15, 2005



Alternative Media: The Health Portal Race
Source: Pharmaceutical Executive
July 1, 2005



Partner or Perish
Source: MediaPost Publications
June 24, 2005



Avenue A | Razorfish Named Largest Interactive Advertising Agency, Philadelphia Office Plays Major Role
Source: Innovation Philadelphia
June 15, 2005



OMMA's Rising Stars 2005
Source: MediaPost Publications
June 1, 2005



Avenue A | Razorfish's Sarah L. Kim
Source: iMediaConnection
May 27, 2005



You Are What You Buy
Source: MediaPost Publications
May 27, 2005



Atlas, SeaChange Meet Demand For On-Demand Campaigns
Source: MediaPost Publications
May 24, 2005



New aQuantive unit to measure on-demand TV ads
Source: Puget Sound Business Journal
May 19, 2005



Atlas aims to beef up on the on-demand advertising world
Source: CED Magazine
May 19, 2005



Seattle's three little e-companies that could
Source: Puget Sound Business Journal
May 13, 2005



AdAge Ranks Avenue A | Razorfish #1 Interactive Agency
Source: Advertising Age
May 12, 2005



Advertisers spend billions seeking online customers
Source: The Seattle Times
May 1, 2005



Smart Marketers Speak
Source: MediaPost Publications
April 29, 2005



Atlas Launches Rich Media Tool
Source: MediaPost Publications
April 25, 2005



Reweaving BW Online's Web 20
Source: BusinessWeek Online
April 18, 2005



Don't Grieve for Cookies
Source: MediaPost Publications
April 1, 2005



DrivePM Hires Google Vet
Source: ADWEEK
March 29, 2005



Are You Ready to Make the Leap?
Source: Darwin
March 23, 2005



Ford Sharpens Branding Distinctions with Site Redesign
Source: ClickZ
March 22, 2005



Long Live The Banner
Source: MediaPost Publications
March 21, 2005



Congratulations You're Rich
Source: MediaPost Publications
March 4, 2005



Online frontiersman
Source: Smart Business Philadelphia
March, 2005



Interview: aQuantive’s CEO Shares His Search & Rich Media Ad Tips
Source: MarketingSherpa
February 21, 2005



The Top 50 Interactive Agencies
Source: ADWEEK
February 21, 2005



aQuantive Gets M&A Magic
Source: Motley Fool
February 17, 2005



aQuantive 4th-quarter profit climbs 73.5 percent
Source: Seattle Times
February 17, 2005



Take it Easy at the Buffet
Source: MediaPost Publications
February 4, 2005



Brian McAndrews Talks About Giving Advertisers Quantifiable Results
Source: American Executive
February, 2005



Online ads win over the brand leaders
Source: BBC
January 31, 2005



Broadband Reaching Critical Mass in US
Source: AdAge
January 24, 2005



Looking Ahead: Video Next Big Thing for Web Advertising
Source: AdAge
January 24, 2005



Web video ads seen hot in ’05, pop-ups not – report
Source: Reuters
January 20, 2005



Avenue A | Razorfish: CPMs Rising, But Deals Exist
Source: ClickZ
January 20, 2005



i-Frontier mergers with sister agency
Source: Philadelphia Business Journal
January 18, 2005



Lose Weight, Be Promoted
Source: MediaPost Publications
January 7, 2005



Shooting Stars
Source: MediaPost Publications
January, 2005



Just an Online Minute… Search Acquisition Redux
Source: MediaPost Publications
December 23, 2004



Has the Balance of Power Finally and Permanently Shifted?
Source: MediaPost Publications
December 17, 2004



"Q&A More Firms Finding the Focused Benefits of Paid Search"
Source: Investor's Business Daily
November 17, 2004


"Online's holiday Black Friday could be a Monday", says Atlas DMT
Source: Internet Retailer
November 15, 2004


“Liars or Leaders?”
Source: MediaPost Publications
November 12, 2004


"Search Strategies for the Holidays"
Source: iMedia Connection
November 11, 2004


"Stock of the Day: aQuantive"
Source: CNN/Money
November 9, 2004


"Tales of the Tape: aQuantive A Bet On Online Ad Market"
Source: Dow Jones
October 29, 2004
 
"aQuantive Expands Into Europe"
Source: ClickZ
July 26, 2004
 
 
"aQuantive Lands SBI.Razorfish"
Source: Seattle Post-Intelligencer
June 29, 2004
 


"Avenue A Picks Up New Accounts"
Source: Direct Marketing
June 1, 2004
 

Atlas DMT Launches New Operating Unit, Goes After Big Clients with Go Toast Integration
Source: Internet Ad Sales
May, 22 2004
 

"aQuantive Enters Behavioral Targeting Space"
Source: ADWEEK
April 26, 2004
 

"Drive Steers aQuantive Into Tracking Behavior for Ads"
Source: DMNEWS
March 19, 2004
 

"To aQuantive, Second Time’s a Charm"
Source: Reuters
February 16, 2004
 

"Marketing Consultant Rides the Online Wave"
Source: Investor's Business Daily
August 4, 2004
 

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